HB Leisure

Case Study:
LEGOLAND Florida Resort

Services HB Leisure Provide: Games

LEGOLAND Florida opened in 2011 and the professional games offer from HB Leisure was part of this park’s development plans from inception. Tailored to the specific needs of the LEGO brand, the HBL games area has performed in excess of expectation from day one, with positive feedback from the park and customers alike. HBL also operate Penny Presses and Medallion Machines, and in 2015 increased their games offer with a popular new Looney Ladder attraction.

HBL did an excellent job in designing, theming and fitting out the games on time for the opening of Legoland Florida, and they have proved very good operators with great customer interaction and per caps ahead of expectation.
Adrian Jones, General Manager, Legoland Florida
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