Case Study:
Blackpool Tower
Services HB Leisure Provide: Games, Arcade, Coin-Op
Merlin Entertainments invited HB Leisure to create a family friendly arcade within the Tower Complex that would appeal to a wide customer base and enhance the visitor experience. HBL delivered the highly themed environment that was required and introduced quirky redemption machines which have added to a singular sense of fun.
It's all very positive. I very much like working with HB Leisure and it was a ‘no brainer’ for them to come in at the Tower after my previous experience with them at other Merlin sites in the UK. I also knew they already had a team in the town so that was a major reason for working with them again as I knew I'd get whatever support I needed.Iain Hawkins, Merlin Entertainments, Former Head of Blackpool Cluster
HB Leisure & Blackpool Tower in numbers...
Iconic Grade 1 Listed Building
Blackpool Tower is located in North West England and this iconic landmark has dominated the Blackpool skyline since its construction in 1891.
