“I have always found HBL to be great strategic partners, focussed on driving revenue without impacting the guest experience. Compelling prizes, best in class games with the support from an engaged and passionate team.”
Miral Experiences
Dominic Pond - Director Of Merchandise
“From the moment HB Leisure installed their games at Europa Park, guest reactions were very positive. Well integrated into our themed areas, the games add to the atmosphere, exceeding our expectations.”
Europa Park
Roland Mack - Managing Director
“HBL are a very professional organisation who specialise in a tricky discipline, get great results and create lots of happy customers with all the lovely prizes that are won. I can honestly say that the partnership with HB Leisure has been an absolute pleasure as well as making complete sense financially.”
Blackpool Pleasure Beach
Amanda Thompson - OBE, ICAE, MD, Immediate Past Chairman IAAPA
“At Merlin we made the decision to outsource the running of our games to HB Leisure over 10 years ago and it has been a happy partnership with strong performances from HBL, both financially and in terms of their interaction with our guests. I would not hesitate to recommend them.”
Merlin Entertainments
Nick Varney - Former Chief Executive Officer
“HBL has grown consistently thanks to our fantastic partners. They have believed in us year after year (for over 25 years in some cases) and we are very proud to work with them…. now in over 150 locations around the world”.
Alex Sparks
Managing Director, HB Leisure
Operating in over 25 countries, HBL has enormous experience in operating games and arcades successfully in different environments. Discover the partners we work with in the different regions of the world.
UK
HB Leisure signed its first UK theme park in 1994 and we now operate in most major UK theme parks.
Middle East & South Africa
The Middle East was HBL’s first non-UK area of operation, beginning in Dubai in 1997. Today we operate in over 30 major parks and attractions across the Middle East.
Europe
HBL first entered Europe in 2004 and we now operate in over 25+ sites across 8 different countries.
USA
HB Leisure began operations in the USA in 2011 and has grown steadily. Since 2020 we have taken a major leap forward with the addition of the SeaWorld and Six Flag leisure portfolios.
Asia Pacific & India
APAC is the most recent HBL region and is growing fast. Our first site was in Malaysia in 2013, and we’re now present in over 20 sites and 7 countries.
INTERESTED IN PARTNERING WITH HBL?
HBL has grown fast and is looking for continued expansion. If you are interested in partnering with us we would be delighted to hear from you.
