From 4-6 May 2025, HBL was proud to participate in the 7th edition of SEA Expo held at Riyadh Front. With industry leaders from across the attractions and leisure world in one place, it was the perfect chance for HBL to show what we’re all about.
At our booth, visitors got hands-on with three of our most popular skill games: Rebound, Lobster Pot and Pyramid Smash. Crowds gathered to test their aim, accuracy and technique.
More than just fun and games, HBL’s presence at the SEA Expo 2025 was about demonstrating the value that our skill games bring to leisure venues. Whether it’s a family entertainment centre, theme park or a tourist attraction, HBL’s skill games and prizes can help enhance the guest experience, boost dwell time, increase footfall and generate additional revenue in a fun and engaging way.
HBL thoroughly enjoyed connecting with other industry professionals and fellow exhibitors during the event. It was a valuable opportunity to explore new partnerships and highlight the potential of HBL’s skill games within the region.
Thank you to everyone who stopped by our booth. If you’ve missed us at SEA Expo 2025, we’ll be at IAAPA Europe 2025 in Barcelona, Spain, from 23-25 September. Catch us there!

