In 2022, HBL embarked on an exhilarating journey of expansion by partnering with Six Flags theme parks in the USA. What started as a trial run at Six Flags over Georgia turned into a resounding success, leading to an extraordinary opportunity for HBL to take on the challenge of enhancing the skill games operation at the remaining 12 Six Flags locations.
August 20, 2023
Redefining Fun: HBL’s Skill Games Expansion into Six Flags Theme Parks across the USA
HBL’s initial collaboration with Six Flags over Georgia set the stage for a groundbreaking partnership. In 2022, HBL’s skill games operation breathed new life into the park, resulting in a remarkable three-fold increase in revenue compared to the previous year. The trial’s success marked the beginning of a significant partnership with one of the largest theme park chains in the USA.
HBL’s Expansion into All 13 Six Flags Theme Parks
Following the outstanding results at Six Flags over Georgia, Six Flags recognised the potential of HBL’s skill games operation and offered us the opportunity to expand across the entire Six Flags theme parks in the USA.
In January 2023, HBL’s skill games operation opened in four major Six Flags theme parks: Fiesta Texas, Six Flags over Texas, Magic Mountain, and Discovery Kingdom just days after Six Flags ended their 2022 operating season. Despite the challenges, HBL’s dedicated teams rose to the occasion and successfully opened even more skill games operations at the remaining 8 seasonal parks in time for the start of a new operating season.
One of HBL’s standout contributions to the Six Flags skill games experience was the introduction of our game Colors, more commonly known as Goblet Toss. Installed in 11 different Six Flags locations, this skill game quickly won the hearts of visitors and became an instant crowd favourite, delivering results beyond expectations.
HBL’s expansion into Six Flags theme parks across the USA was a monumental journey for the company. From the successful trial at Six Flags over Georgia to the seamless integration into all 13 locations, HBL is proud to elevate the current games lineup at Six Flags to meet and exceed the standards that define our brand. As HBL continues its unwavering commitment to delivering world-class skill games experiences, visitors to Six Flags can now enjoy a brand new level of excitement and fun.