Following on from the success of Barcelona 2020 which saw a welcome return to an in-person event, IAAPA Expo Europe is back and returned to London for the first time in 11 years. IAAPA is the largest international trade show and conference for the visitor attractions industry in Europe and attracts guests as far as the Middle East, Africa, and South East Asia.
This year’s Expo is set inside the ExCel Centre by the Docklands in London’s East End and is bigger and better than before!
HB Leisure’s stand also doubled in size from the previous year with a brand new design that featured the well-known games booth but it also gave HB Leisure the opportunity to showcase some of our Family Entertainment Centre equipment, such as the PONG table and the Prize Pod. Customers to the booth were able to play the games taking home a small cute and collectible lanyard Husky.
This year’s stand also featured a meeting room, which allowed HB Leisure to discuss our offering with our customers away from the sights, sounds, and distractions of the gaming area.
It was a global effort to coordinate the event this year and a big thank you goes out to everyone involved!
We look forward to welcoming you to our next IAAPA Exhibition in Orlando, Nov. 15–18 2022 at Booth 3003.
