HBL has been creating memorable guest experiences for nearly a century through skill games and family entertainment centres at some of the world’s leading attractions. With the launch of Carousel & Co. in Kuala Lumpur in early 2026, the company is expanding into the growing competitive social entertainment market with an innovative concept that combines gaming, food and beverage, and hospitality under one roof.
Developed and managed by HBL, Carousel & Co. marks an evolution of the company’s expertise. Located at Avenue K in the heart of Kuala Lumpur, the venue features HBL’s signature skill games in a vibrant boardwalk-inspired setting, complemented by quality dining, handcrafted drinks and nostalgic fairground charm to create a unique social entertainment experience.
The venue features a collection of HBL’s custom-designed games including Hoofers, High Flyers, Rollfast, Corn Cascade, Pearl, Snack Attack!, Hoop Hustle, Chips Ahoy! and Feeding Frenzy. Each game is a modern interpretation of a classic carnival favourite, enhanced with digital scoring, real-time tracking and live leaderboards that allow players to compete with friends and celebrate every victory. Designed to encourage connection through friendly competition, Carousel & Co. is an ideal destination for corporate team-building events, networking sessions, celebrations and social gatherings. By combining entertainment and hospitality into a single destination, Carousel & Co. offers operators and franchise partners an exciting new business model that appeals to a broad audience and encourages repeat visits.
