Great Games, Great Prizes and Great People

The main business of HBL is the operation of Skill Games – fun, challenging games that are played for prizes. We work in partnership with major theme parks and attractions, fully managing all their Skill Games operations. We are the global leader in this sector. 

HBL is also a major player in Family Arcades, seeing strong growth in and outside the UK since opening our first premises in North Wales in 1932. We now operate our Family Entertainment games in over 50 theme parks and attractions around the world. 

All of our operations are 100% focused on a fantastic customer experience. To achieve this, we focus on three areas:  Great Games, Great Prizes and Great People.

Great Games

With over 30 years’ experience, HBL has developed an extensive range of fun, challenging Skill Games that have been tried and tested across the world. 

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Great Prizes

HBL has a dedicated product team that sources the hottest prizes from a range of designers and manufacturers across Europe, the USA and Asia. 

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Great People

Great games and great prizes are an essential part of the HBL experience. But it is our people who make guests’ days unforgettable through their enthusiasm, and customer service skills. 

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Family Arcades

HBL is a major player in the Family Arcades sector, now operating our Family Entertainment games in over 50 theme parks and attractions around the world.

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Join an exclusive team

If a desk job isn’t for you, then you’re for us. Be part of our global team that gives customers a great experience – and start your winning career with HBL.

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