Great Games, Great Prizes, Great People
HBL has developed a full range of fun, entertaining games and prizes – tried and tested across the world.
Delighting Our Customers
theme parks & attractions
customers per year
At HBL our total focus is on creating an outstanding customer experience – with games that are packed with fun and excitement for all-comers. Our friendly staff and top-quality prizes help ensure the experience is truly unique.
Delivering for our Partners
Operating in over 150 theme parks and attractions in over 25 countries – HBL is proud to work with a fantastic range of partners. We fully respect the standards of each unique location and are committed to ensuring a world-class games experience for each visitor.
We believe strongly in collaborative, long-term relationships. Many of our current partners have been with us for between 5 and 15 years.
“At Merlin we made the decision to outsource the running of our games to HB Leisure over 10 years ago and it has been a happy partnership with strong performances from HBL, both financially and in terms of their interaction with our guests. I would not hesitate to recommend them.”
Nick Varney - Former Chief Executive Officer
“HBL are a very professional organisation who specialise in a tricky discipline, get great results and create lots of happy customers with all the lovely prizes that are won. I can honestly say that the partnership with HB Leisure has been an absolute pleasure as well as making complete sense financially.”
Blackpool Pleasure Beach
Amanda Thompson - OBE, ICAE, MD, Immediate Past Chairman IAAPA
“From the moment HB Leisure installed their games at Europa Park, guest reactions were very positive. Well integrated into our themed areas, the games add to the atmosphere, exceeding our expectations.”
Roland Mack - Managing Director
“I have always found HBL to be great strategic partners, focussed on driving revenue without impacting the guest experience. Compelling prizes, best in class games with the support from an engaged and passionate team.”
Dominic Pond - Director Of Merchandise
Did you know?
HBL customers win over $75 million worth of prizes every year… That’s a lot of happy customers!
30,000 Bananas are won each month.
HBL operates in 150 sites across 25 countries.
HBL customers have played over 150 Million Games Globally!
Join our HBL Team
If a desk job isn’t for you, then you’re for us. Be part of our global team that gives customers a great experience – and start your winning career with HBL.