HB Leisure

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World Leader in Skill Games

HBL Skill Games in Action

Delighting our Customers

At HBL our total focus is on creating an outstanding customer experience – games that are full of fun and excitement for all the family. With top quality prizes and generous win rates we seek to provide excellent value for money for all.

This excellence is reflected in 90%+ scores achieved in Mystery Shopper research. We regularly seek guest feedback and typically introduce innovative new games and prizes year after year.

Delivering for our Partners

As well as delighting our customers, HBL is committed to building strong, long-term relationships with our partners. Most of our current partners have been with us for between 5 and 15 years.

At Merlin we made the decision to outsource the running of our games to HB Leisure over 10 years ago and it has been a happy partnership with strong performances from HBL, both financially and in terms of their interaction with our guests. I would not hesitate to recommend them.
Merlin Entertainments 2013
Merlin Entertainments
Nick Varney - Chief Executive Officer
HBL are a very professional organisation who specialise in a tricky discipline, get great results and create lots of happy customers with all the lovely prizes that are won. I can honestly say that the partnership with HB Leisure has been an absolute pleasure as well as making complete sense financially.
Pleasure beach
Amanda Thompson OBE, ICAE
MD Blackpool Pleasure Beach, Immediate Past Chairman IAAPA
“From the moment HB Leisure installed their games at Europa Park, guest reactions were very positive. Well integrated into our themed areas, the games add to the atmosphere, exceeding our expectations.”
Europa Park logo2
Roland Mack
Managing Director, Europa Park

Leading around the World

Operating in over 100 theme parks and attractions and over 20 countries, HBL reaches in excess of 100 million customers each year.


Did you know...

HBL Husky

HB Leisure customers win over $50 million worth of prizes every year…That’s a lot of happy customers!

Did you know 25

HB Leisure believes in long-term partnerships. We signed our first major theme park partnership with Drayton Manor, UK in 1994 … so we have been working with them for over 25 years!

2018 Winter Wonderland Crowd Park PRINT Winner 4

HB Leisure operates all around the world... with our biggest attraction partner having over 7 million visitors each year!


HB Leisure doesn’t just operate Skill Games – we are also a major player in the Family Arcades sector, where we started work in 1927. We currently operate over 4000 coin operated machines… And that’s just in Europe!

Join our HB Leisure Team

Be part of a team that gives customers a great experience.

Our Careers

Come and speak to us at SEA Expo | 28-20 May 2023 | Riyadh International Convention & Exhibition Centre