Global leader in skill games
Since its foundation by Harold Burt in 1927, HB Leisure (HBL) has grown to become a global leader in skill games – as well as a major international player in family arcades.
Great Games, Great Prizes, Great People
HBL has developed a full range of fun, entertaining games and prizes – tried and tested across the world.
What’s in the News?
Discover the latest scoop as we shine a spotlight on Helen Roberts, featuring her exceptional journey with HBL in our Employee Spotlight news article!
Delighting Our Customers
150+
theme parks & attractions
25+
countries
20m+
customers per year
At HBL our total focus is on creating an outstanding customer experience – with games that are packed with fun and excitement for all-comers. Our friendly staff and top-quality prizes help ensure the experience is truly unique.
Delivering for our Partners
Operating in over 150 theme parks and attractions in over 25 countries – HBL is proud to work with a fantastic range of partners. We fully respect the standards of each unique location and are committed to ensuring a world-class games experience for each visitor.
We believe strongly in collaborative, long-term relationships. Many of our current partners have been with us for between 5 and 15 years.
“At Merlin we made the decision to outsource the running of our games to HB Leisure over 10 years ago and it has been a happy partnership with strong performances from HBL, both financially and in terms of their interaction with our guests. I would not hesitate to recommend them.”
Merlin Entertainments
Nick Varney - Former Chief Executive Officer
“HBL are a very professional organisation who specialise in a tricky discipline, get great results and create lots of happy customers with all the lovely prizes that are won. I can honestly say that the partnership with HB Leisure has been an absolute pleasure as well as making complete sense financially.”
Blackpool Pleasure Beach
Amanda Thompson - OBE, ICAE, MD, Immediate Past Chairman IAAPA
“From the moment HB Leisure installed their games at Europa Park, guest reactions were very positive. Well integrated into our themed areas, the games add to the atmosphere, exceeding our expectations.”
Europa Park
Roland Mack - Managing Director
“I have always found HBL to be great strategic partners, focussed on driving revenue without impacting the guest experience. Compelling prizes, best in class games with the support from an engaged and passionate team.”
Miral Experiences
Dominic Pond - Director Of Merchandise
Did you know?
HBL customers win over $75 million worth of prizes every year… That’s a lot of happy customers!
30,000 Bananas are won each month.
HBL operates in 150 sites across 25 countries.
HBL customers have played over 150 Million Games Globally!
Join our HBL Team
If a desk job isn’t for you, then you’re for us. Be part of our global team that gives customers a great experience – and start your winning career with HBL.
